Creating an identity for The Food Exchange was a fun challenge. A Brand new company with a very focused task at hand, To create the online destination where Chefs shop. We had the pleasure of creating a full brand Identity Including a Logo, Identity system, web site style pages and Merchandise. It was definitely a lot of fun brainstorming and working with Michael Polier and The Food Exchange team. We are really looking forward to see this amazing concept come to life pretty soon.